The Next Chapter
Campaign to inspire high school and college students to get serious about thinking of their future. Two posters deliver different messages based on grade level. “Time to get serious” for high school students, and “Time to get even more serious” for college students. A handmade leather-bound planner will include different color threaded edges to provide customization for the user. Custom illustrations and quotes to accompany each week of every month to inspire students. Interactive pages will help keep students on the right track and answering questions that might spark thoughts about what they may want for their future.